Is Your Home Care Company a pain?

Most Homecare Providers don’t own the business, they own a job!

I’ve helped many home care directors over the years and the one thing most have in common…….They have become a slave to their business…. Walking around dragging ball and chain.

If you are like me, you started your business out of passion, freedom and hunger for more….

 But then somewhere along your journey you lost your way.

 How often do you check your emails as soon as your eyes open in the morning? How often do you get bogged down in “tactical hell” dealing with time- sucking “busy” activities that drain the life out of you and don’t move your business forward?

Now, compare that with the Homecare provider who owns a thriving, wildly successful business.

A business that consistently generates hordes of new clients and revenue each and every week like clockwork. There is an automated system and team in place to run the daily operations and “grunt work” of the business. 

Business that commands higher prices, makes more profit and is growing at lightning speed

What’s the difference between a Home Care provider who starts homecare business and 15 years later realises they’ve basically created a job, not a business, and another who starts the same business and in 5 years has 10 locations and sells it for a multi- million- pound pay out?

The difference isn’t what kind of service they sell.

It’s in the marketing and how they are selling their services!

As the OWNER your number one responsibility is to get and keep customers.

Your entire existence as a business owner lives and dies by how effective your sales and marketing is at producing new revenue. 

If you have the right marketing system in place that predictably brings in new well paid care packages, every day like a clockwork, owning your business can be phenomenal.  If you don’t, owning a business can be unpredictable, unreliable, and highly stressful.

You are responsible for your business. The destiny of your company, your income, your family’s income and the income of your employees and their families depend on you.

You can choose to ignore this fact, like I did in the past.  You can choose to turn blind eye and tell yourself that “one day everything will work out just fine” or you can make the shift and join the winning side by installing the selling system in your business and watch it rapidly grow and advance.

Either way, you must understand that all the latest shiny marketing tactics, hacks and tools  won’t solve the number ONE problem: “How do I get more clients?”

You need something different.

You need to implement a system that brings your business the leads, enquiries and clients that you need. 

Keep reading…. You’ve come to the right place.

What makes you Different?

In this weeks newsletter I want you to think about what makes you different from your competition. This is your Unique Selling point (USP)

But why is this important? To be blunt most Home Care Content is boring and uninspiring. For those who take time to be different and shout about it WIN.

Those who flood their website and Facebook with ‘Person Centred Care’ ‘We Care’ ‘Dignity & Respect’ posts loose. It’s boring and been done 1000’s of times by everyone.

The clients I have in my ‘Home Care Community’ understand how to be different. They produce content that makes them stand out. They win private clients because their content allows the reader to ‘Know, Like & Trust’ them.

I don’t believe in being average and making boring posts for the sake of it. I want you to be different and build a successful business.

If you want to get away from your current situation and build a care company that adds value to your life, then be different.

Work out why you are different then create stories you can post that show how unique you are. Us humans love stories, we grew up on them. When a care company tells a story that resonates with clients they win big.

The first step to working out your USP is to brainstorm your Brands Story. This could be about you or your company or a combination.

Regardless it starts with asking some key questions….

• What have you accomplished?

• What have you failed at?

• What do you do everyday?

• What is your mission?

• What actually makes you unique?

• What has happened that is worth sharing?

After you have some clarity on what you want to portray as your brand then focus on defining your audience. This can be tricky in Home care but try to think outside your service and industry norm.

Think about:

• What types of content does your audience consume

• Who do your audience follow

• What types of products do they purchase

• What types of groups do your audience attend (online/offline)

When you have a UPS, stories to tell, ideas of how to formulate the stories and where to advertise, you will be off to a great start.

Don’t over complicate things, start to think about what makes you different and how you can use this to your advantage. Within the community and on Facebook @scaleandgrowpro we will discuss how to further use your content to attract and win private clients.

But for now, that’s enough to be getting on with to make a significant change in your business.